Ever been given options for the decoration of a promotional product and not known what option is best or which technique is best suited to what products? We will give you a simple explanation of each technique to take the mystery out of promotional product decoration.
Pad printing is a printing process that can transfer a 2-D images onto a 3-D object. This is accomplished using an indirect offset printing process that involves an image being transferred from the printing via a silicone pad onto a substrate. Pad printing is used for printing on otherwise impossible products in many industries including medical, automotive, promotional, apparel, electronics, appliances, sports equipment and toys.
Laser Engraving is the practice of using lasers to engrave or mark an object. The technique does not involve tool bits which contact the engraving surface and wear out. This is considered an advantage over alternative engraving technologies where bit heads have to be replaced regularly. Laser Engraving is one of the most hardwearing decoration techniques and is recommended for decoration metal, wood and glass objects.
A dye-sublimation printer (or dye-sub printer) is a computer printer which employs a printing process that uses heat to transfer dye onto medium materials such as a plastic card, paper, or fabric. The sublimation name is applied because the dye transitions between the solid and gas states without going through a liquid stage. This process is used to create stunning looking printed garments with multiple designs and logos. A common example is sports guernseys.
Modern printing methods such as laser and ink-Jet printing are known as digital printing, an images is sent directly to the printer using digital files such as PDFs and those from graphics software such as Illustrator and InDesign. This eliminates the need for a printing plate, which is used in offset printing, which can save money and time. Without the need to create a plate, digital printing has brought about fast turnaround times and printing on demand. Instead of having to print large, pre-determined runs, requests can be made for as little as one print. This process is mainly used on flat products and can include variable data. Development in this technology is growing quickly and AAA Print Group will be investing in this in the near future.
Embroidery is the term given to creating a decoration with stitching. Modern embroidery machines can accurately reproduce logos with good detail. An embroidered logo will not fade or crack meaning the decoration will last the life of the garment. Embroidery is the best decoration technique for corporate uniforms, caps and other fabric promotional products that require long lasting decoration.
Screen printing is a printing technique that uses a woven mesh to support an ink-blocking stencil. The attached stencil forms open areas of mesh that transfer ink or other printable materials which can be pressed through the mesh as a sharp edged image onto a substrate. A squeegee is moved across the screen stencil, forcing or pumping ink through the threads of the woven mesh in the open areas. Screen printing is best suited to printing of simple designs on large quantitys of garments, however stunning looking prints can still be achieved using this process.